RSTech Ed 2009 Identity System

Specs: Concept Logo, Web Banner, Letterhead, & Poster

 

Brief: Develop an identity system for Rockwell Automation's 2009 "TechEd" event, centering on the theme "Infonomenon." The design had to be slick and exciting for the high-tech audience that would be attending this event.

 

The concept is to evoke a sense of wonder and imagination, with the magical "information" creating an aurora borealis in the sky above the country setting.